Education · Case Study
Building a new-age universitybrand across North India
Create awareness and preference among students and parents in a competitive admission market.
Challenge
Turning ambition into adistinctive market story.
Create awareness and preference among students and parents in a competitive admission market.
Our response
We built one flexible campaign idea that could move from film to outdoor to digital performance without losing the central brand promise.
What we delivered
Connected execution
- Campaign strategy
- Launch film
- OOH system
- Social content
- Admission landing assets
- Performance creative adaptations